Clik here to view.
Product or Consumer: A Strong Vote for Consumer Data?
Creating consumer-centric value networks I am continuing my quest to get a balanced view of where Consumer Goods (CG) companies should invest their (potentially limited) budgets in developing...
View ArticleClik here to view.
Product or Consumer Data? It’s All Crucial to the Experience
Product or Consumer Data? It’s All Crucial to the Experience Over the last couple of weeks I have had very interesting conversations about how Consumer Goods (CG) companies could, and should, be...
View ArticleClik here to view.
Product or Consumer Data: Is There a Clear Winner?
Product or Consumer Data: Is There a Clear Winner? After three conversations, two of which with split points, no clear winner is emerging in terms of Consumer Goods (CG) companies prioritizing...
View ArticleClik here to view.
Product or Consumer Data Summary: There is no clear winner
Over the past few months I have been speaking to Consumer Goods experts within Informatica’s partner community to get a broader view on the importance of product and consumer data in marketing. I...
View ArticleClik here to view.
Transformation Toolkit – Essential Data Management Kit
Transformation Toolkit – Essential Data Management Kit Transformation is one of those buzzwords of the moment usually preceded by Digital, BSS or OSS. It’s at this point that many people start to...
View Article
